Customers Come, Customers Go


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Jeremiah 17:5 (KJV): “Thus saith the LORD; Cursed be the man that trusteth in man, and maketh flesh his arm, and whose heart departeth from the LORD…(v. 7) Blessed is the man that trusteth in the LORD, and whose hope the LORD is.”

COMMENTARY: Throughout human history, the Lord has wanted His people to trust Him completely. In this passage, He promises to bless those who trust in Him. But, alas, human history is full of people who claim to know God and love Him, but who do not trust Him in practical, everyday reality. As a result, they trust in man and suffer the consequences.

APPLICATION: Every business has a customer base of some kind. Some businesses have a small number of customers, others have thousands or millions of customers. Many businesses have key customers who represent a large percentage of revenues.

During an economic downturn, customer upheaval usually increases. You will experience some erosion in your customer base. A key question when you lose customers is, who are you trusting in? Sometimes, you can be so eager to serve and keep customers that you turn them into idols and worship them. When you lose them, you are crushed, heartbroken, discouraged, dismayed and depressed.

While Christians should excel in customer service, the reality is that customers will come and go. Through the ups and downs, you should always trust in God. He knows what He is doing. Today’s discouragement can lead to spiritual growth and God’s resurrection power in ways you never anticipated.

Joyfully yours,


For Further Exploration

For further exploration about Galatians 5:1 (KJV),read Living in Christ (Galatians 5–6) from the Theology of Work Bible Commentary.