Patience & Praise in Marketing & Sales


1 Corinthians 3:5-7 (KJV):  “Who then is Paul, and who is Apollos, but ministers by whom ye believed, even as the Lord gave to every man? I have planted, Apollos watered; but God gave the increase. So then neither is he that planteth any thing, neither he that watereth; but God that giveth the increase.” 

Image by mohamed Hassan / Pixabay. Used with Permission.

COMMENTARY: For decades, I’ve seen many parallels between Kingdom-building and business-building. Many times, I’ve told businesspeople that you’ll never take the mystery out of sales and marketing. You can try to forecast, but prospecting has a mysterious cycle that you’ll never be able to neatly fit in an Excel spreadsheet. Yes, everyone should do what they know they should be doing. Beyond that, your team has no good and noble option but to trust the Lord of the harvest to bring in the business in His time and in His way. Otherwise, you can drive yourself and everyone around you crazy trying to manipulate outcomes in an unnatural, forced way. 

APPLICATION: Today’s a new day! Keep making those sales calls. Keep reaching out to existing, past and prospective customers. Keep promoting your products and services. Don’t get flustered, don’t get impatient, don’t try to aggressively force the sale. Faithfully plant, water, and trust God for the increase and praise Him when He provides it. It’s part of His divine provision for your life and organization. 

Joyfully yours,


For Further Exploration

For further exploration about 1 Timothy 6:9-10 (KJV), read Godliness With Contentment Is Great Gain (1 Timothy 6:3-10, 17-19) from the Theology of Work Bible Commentary.